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Kat Von D - Thin formula and dries quickly, clings on to the lips. One of the best formulas that are on the market in my opinion. Kat Von D has been out in the USA on Sephora for a few years now and to start off with I remember they were selling out like hot cakes. I don't really remember any other brand that sold liquid lipsticks getting as much hype as Kat Von D at that time and for good reason. The cult favourite shade from her line is called Lolita.The formula has been changed twice now for it to be made vegan. I own the latest of the formulation so I cannot compare it to the other two versions, however, it's still one of the top selling shades in her line. I have shades from the lightest to the darkest in the line, and I have to say the formula stays pretty much consistent. The darker shades need a little extra work however once you get it on it lasts for hours. These are the longest wearing liquid lipsticks I own so that's a plus, however, what comes with time...